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The Impact Of Brand Activations
In a world where absolutely everything is being sold on the internet and especially on Social media, traditional marketing mix, feels...
2 min read
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The Word Insight Has Multiple Personalities, I Simplified Each One For You
If you are reading this, you probably have wondered why comedians, data scientists, and marketing gurus constantly talk about insights so...
3 min read
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Hispanics' Relationship with the Gig Economy
The gig economy is writing new pages of our history. The digitalization of almost every industry has created an environment where work...
2 min read
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Geo Targeting Era with Nano Influencers
If one thing is clear it’s that 2020 has shaken up lives in many aspects. If one thing is clear it’s that 2020 has shaken up lives in...
2 min read
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The Quaranteam Era
After months of lockdowns, people are learning that isolation can be quite a challenge. In an effort to balance the risks of the pandemic...
2 min read
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'Woke' Culture & Consumers
The evolution of consumer consumption was already underway in the before times. Its progression has vastly accelerated due to this...
2 min read
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Code-Switching vs. Spanglish For Advertisers
Hispanics have turned out to be the preferred target of many future-focused brands in America. It’s no secret that the next largest...
2 min read
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The Transformation of Audio Ads
With the imminent growth of media channels in the world today, it is interesting how consumers keep finding ways to absorb new content to...
2 min read
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Latin Artists, TikTok & Brand Opportunity
It is 2020 and TikTok is everywhere. Even if you don't have an account, you can often find TikTok content infiltrating other digital...
2 min read
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Hispanics Moms Are Big on Gaming
The gaming market is as broad as daylight. The gaming market is as broad as daylight. There are billions of gamers in the world and while...
2 min read
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Hispanics' relationship to streaming services
Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting....
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